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Alexandra White

Alexandra White
Launch Director

Alex White is Launch Director at BBC Worldwide, where she is responsible for leading the development of new digital products from conception to launch. She joined BBC Worldwide in September 2007 and oversaw the launch of loveearth.com in five languages: a visually-rich site aimed at bringing conservation to the web in a new way, with tracking of animal’s migration patterns and constantly updated editorial from natural history academics, celebrities and film-makers across the globe.

Previously, Alex was Director of the UK Association of Online Publishers (AOP), a position she held for five years. Appointed Founding Head of AOP in 2002 with remit to establish and develop the activities of the Association, she was promoted to Director in 2004. Alex engaged Board-level advocates from across the publishing spectrum, spearheaded the Association’s mission to help UK media owners build successful digital businesses and developed its portfolio of research, events and and communications.


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