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Don Nicholas

Don Nicholas
Managing Director

Don Nicholas is one of the top experts on internet strategy for publishers in the US. Since 1994, Don and his team have helped design, launch and optimise dozens of the US’s most successful internet marketing systems including Beading Daily, Ceramics Arts Daily, Consumer Reports, Daily Word, Flight Bliss, Golf Vacation Insider, HR Daily Advisor, Johns Hopkins Health Alerts, Knitting Daily, Morningstar, Mother Earth Living, and Tech Republic.

Don is the creator of many popular internet marketing strategies, concepts, terms and tools. They include the Mequoda Method (a concise system for building and managing "niche media empires"), the Mequoda Internet Marketing System (an online content-driven direct marketing system) and the Mequoda Internet Marketing Model (a budgeting and forecasting system for internet marketing professionals). Don is a member of American Business Media, Magazine Publishers of America Search Engine Marketing Professional Organization, Specialized Information Publishers Association, Society of Professional Journalists, Usability Professionals’ Association, and Vistage.


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